[Online library] Mobile Couponing. Besonderheiten, Erfolgsfaktoren und Herausforderungen (German Edition)






2011-10-18 2011-10-18File Name: B00NP2JHHM

Diplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Universitauml;t Hohenheim (Marketing), Sprache: Deutsch, Abstract: Eine moderne Version von Omas Rabattmarke, die sich in der Vergangenheit nie richtig durchsetzen konnte, liegt bei Verbrauchern derzeit voll im Trend: das sogenannte Grouponing, Group-Shopping, Group-Buying oder Crowd-Shopping ist eine Sonderform des Couponing. Das Geschauml;ftsmodell mit den uu...


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