[Ebook pdf] Big Business Marketing For Small Business Budgets
·•●- Jeanette Maw McMurtry ·•●-
#2509939 in eBooks 2003-03-22 2003-03-22File Name: B00UYCKCU2
5 of 6 people found the following review helpful. Practical Advice with Immediate ValueBy RebeccaWhile most books tell you what needs to be done, this one gives specific detail on *HOW* to do it. Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've never on gut feel rather than actual customer data. The author also provides multiple checklists to help with taking a company's key managemeFrom the Back CoverTechniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length cTechniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now allow global businesses to appear and behave much "smaller" than in the past, leaving local businesses scrambling to uncover new areas of differentiatio... [PDF.ao13] Big Business Marketing For Small Business Budgets Rating: 3.91 (457 Votes)
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