(Mobile ebook) Major Account Sales Strategy (Marketing/Sales/Advertising Promotion)
• Neil Rackham •
#313676 in eBooks 1989-01-22 1989-01-22File Name: B006B7LP9G
24 of 24 people found the following review helpful. The pitfalls await the uninformed sales person; read this!By Joanna D.What are the focus of receptivity, the focus of dissatisfaction, and the focus of power? If you don't know, a set of nasty surprises awaits you as a sales person. As you seek entry into accounts to which you are expected to sell, you will find it's a cold, cold world out there, more than ever. Entering a new account and successfully turning it around can take forever--or a sAbout the AuthorNeil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for more than 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at theAn Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.Based on Neil Rackham's exhaustive research, the strategies you'll find here ... [PDF.oi73] Major Account Sales Strategy (Marketing/Sales/Advertising Promotion) Rating: 3.86 (687 Votes)
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You easily download any file type for your device.Major Account Sales Strategy (Marketing/Sales/Advertising Promotion) | Neil Rackham. Which are the reasons I like to read books. Great story by a great author.
