(Download ebook) Social Marketing Casebook






#2714714 in eBooks 2011-10-03 2013-12-10File Name: B00HWAQN3E

This casebook is another first-rate addition to the growing armamentarium of seminal works in social marketing for both practitioners and students. It effectively combines theory and frameworks with detailed case studies that make concepts and tools much more than academic exercisesAlan R. AndreasElectronic Inspection Copy available for instructors hereSocial Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including:- Insights from the key people inv...


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