(Read ebook) Social Media and Integrated Marketing Communication: A Rhetorical Approach
▲ Jeanne M. Persuit ▲
#1646043 in eBooks 2013-07-18 2013-07-18File Name: B00E1CYK36
0 of 2 people found the following review helpful. Three StarsBy OliviaNot my cup of tea, I guess.Social Media and Integrated Marketing Communication: A Rhetorical Approach is a thoughtful, groundbreaking work, uniting a classical liberal arts tradition with practical considerations of integrated marketing communication in response to the continued expansion of social media. (Ronald C. Arnett,Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoricmdash;the rhetorical setting that deals with the present and matters of virtue and educationmdash;and how rhetorical decorum, a component of Cicerorsquo;s third Canon of Style, can guide organizations and their audiences toward more et... [PDF.kr28] Social Media and Integrated Marketing Communication: A Rhetorical Approach Rating: 4.56 (662 Votes)
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You can specify the type of files you want, for your device.Social Media and Integrated Marketing Communication: A Rhetorical Approach | Jeanne M. Persuit. I really enjoyed this book and have already told so many people about it!
