(Download) Corporate Communications: Convention, Complexity and Critique
♛ Lars Thoslash;ger Christensen, Mette Morsing, George Cheney ♛
#2849250 in eBooks 2008-02-28 2014-02-24File Name: B00IRFI6KG
'This well-researched work on corporate communication is more of a textbook with key definitions and theories in the business of professional communication...The book will be a useful read for management students, corporate personnel, as also media and journalism students' - "Pitch" 'A read thatThe field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes.The authors pose important questions such as:- Where does the central idea of corporate communications come from?- What are the underlying assumptions of most corporate communications pr... [PDF.ta29] Corporate Communications: Convention, Complexity and Critique Rating: 3.57 (679 Votes)
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