[Download free pdf] Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World
• Peter C. Brinckerhoff •
#1296190 in eBooks 2010-08-13 2010-08-13File Name: B0041D8V6W
0 of 0 people found the following review helpful. Purchased this text for a graduate class in Public relations ...By CustomerPurchased this text for a graduate class in Public relations. Brinckerhoff is an expert in many areas of developing and maintaining a nonprofit. The two trends in current nonprofit marketing, technology and competition, are covered extensively in this third edition updated in 2008. The author has been the thought leader in this area for many years, being the only multi-aFrom the Inside FlapMISSION-BASED MARKETING Positioning Your Not-for- Profit in an Increasingly Competitive World THIRD EDITION Return on investment. Social enterprise. Social marketing. Social networks. Market-based pricing. These terms are now nearly everywhere in the literature of the nonprofA direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral ... [PDF.qb00] Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World Rating: 4.56 (568 Votes)
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