(Mobile book) Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)






#701490 in eBooks 2010-03-18 2010-03-18File Name: B003DL3O10

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social me...


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