[Read free ebook] The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management (Management Marketing Book 10)






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The key to portfolio management!nbsp;This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.In 50 minutes you will be able to:nbsp;nbsp;nbsp;bull;nbsp;Analyze the activities in your business portfolio and identify the role they play in the business as a wholenbsp;nbsp;nbsp;bull;nbsp;Sort these activities into the four categories of the matrix: stars, question marks, cash cows and d...


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