[Free] Traction: How Any Startup Can Achieve Explosive Customer Growth






#20867 in eBooks 2015-10-06 2015-10-06File Name: B00TY3ZOMS

93 of 98 people found the following review helpful. Weinberg and Mares beat me to it!By Thomas D. KehoeI was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (2014 Sep 13), "marketers say they have seen more change in the past two years than in thePraise for the first edition of Traction: nbsp; "Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book."mdash;Eric Ries, author of The Lean Startup nbsp; ldquo;Here is the inside scoop, the latest, most specific tactics from the redMost startups donrsquo;t fail because they canrsquo;t build a product. Most startups fail because they canrsquo;t get traction.nbsp;Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. nbsp;As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. nbs...


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You easily download any file type for your gadget.Traction: How Any Startup Can Achieve Explosive Customer Growth   |  Gabriel Weinberg, Justin Mares.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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