[Download ebook] Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues






#3379147 in eBooks 2015-01-28 2015-01-28File Name: B00SV93G0I

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.


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