(Free pdf) The Real Thing: Truth and Power at the Coca-Cola Company
▲ Constance L. Hays ▲
#1431863 in eBooks 2004-02-03 2004-02-03File Name: B000FC0ZEE
0 of 0 people found the following review helpful. A Fascinating Look Into the Coca Cola EmpireBy Lawrence MaturoBefore reading this I had no idea there even was a Coca Cola empire. I suppose that if you lived in Atlanta, Coke's headquarters, you could not have avoided knowing this; for the rest of us, it's surprising. Now, let me describe what I mean by empire. The head of an empire has absolute power, and the reach of an empire is the entire world. That describes, or at least did describe.com Coca-Cola has become such a ubiquitous American symbol such that it's often hard to distinguish where mere substance ends (its formula is a secret as closely held as military stealth technology) and its seductively overwhelming marketing begins. But in the 1980s and '90s, Coke's new corporateA definitive history of Coca-Cola, the worldrsquo;s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and cultureThe Real Thing is a portrait of Americarsquo;s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Cokersquo;s creation after the Civil War and continuing with its domination of the domestic and... [PDF.db63] The Real Thing: Truth and Power at the Coca-Cola Company Rating: 4.98 (791 Votes)
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You can specify the type of files you want, for your gadget.The Real Thing: Truth and Power at the Coca-Cola Company | Constance L. Hays. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
