(Read free) The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
• Nigel Hollis •
#1099192 in eBooks 2008-09-30 2008-09-30File Name: B001OD428I
0 of 0 people found the following review helpful. Great conditionBy Meghan StevensWith the exception of a fold/crease on the first page, the book was in great condition. In general it was of good quality.0 of 1 people found the following review helpful. Five StarsBy J. C. TsangGreat reference book0 of 1 people found the following review helpful. Great Book! Highly recommendedBy Eligius RomeroGreat Book! Highly recommended.From Publishers WeeklyAs businesses become increasingly global, companies across the world are grappling with how to effectively position their products and services across different countries and cultures. In this direct and detailed book, branding expert Hollis examines how successful enterprisesA top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized worldRapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world.Nigel Hol... [PDF.fu49] The Global Brand: How to Create and Develop Lasting Brand Value in the World Market Rating: 4.96 (579 Votes)
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You easily download any file type for your gadget.The Global Brand: How to Create and Develop Lasting Brand Value in the World Market | Nigel Hollis. I was recommended this book by a dear friend of mine.
