#2098426 in eBooks 2005-11-16 2005-11-16File Name: B0082JVTE2
0 of 0 people found the following review helpful. Entrepreneurial Marketing - Required Reading!By ElizabethAll early-stage company executives - in particular the Marketing VP - should read this book. Bund hits the nail on the head when she talks about how "hard" and "uncomfortable" it is to NOT know what customers really want and need from your products / services. It's hard to work with imperfect information, but it's the best thing a company can do to launch new products - WRITE DOWN what yFrom BooklistBund, a senior lecturer at MIT Sloan School of Management, points out how large businesses tend to focus their business approach on products and services from inside boardrooms rather than reaching out and exploring their customers'needs. This is the bad habit of inside-out thinking thIncludes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators ldquo;Delighting the customerrdquo; is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term ldquo;relationship marketingrdquo; [PDF.pc80] The Outside-In Corporation Rating: 4.96 (650 Votes)
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You can specify the type of files you want, for your gadget.The Outside-In Corporation | Barbara Bund. Just read it with an open mind because none of us really know.
