(Download free pdf) Amul's India : Based On 50 Years Of Advertising By daCunha Communication






#2121113 in eBooks 2012-08-30 2012-09-13File Name: B008V8GMGO

0 of 0 people found the following review helpful. Five StarsBy Srinivasan BhargavanGood0 of 0 people found the following review helpful. A taste of history!!By REST ConsultingA must read. It's wonderful to go through a compilation of the hoardings that have mesmerized us for decades. Truly Amul!!0 of 0 people found the following review helpful. India's story created by AmulBy Madhu MenonAmul's India is story of India in shorthand. Highly recommended for the practitioner and students of branding.About the AuthorThe book is a compilation of contributions by many well-known personalities. The main essay is by Santosh Desai. Other contributors include Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee.The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themse...


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You can specify the type of files you want, for your gadget.Amul's India : Based On 50 Years Of Advertising By daCunha Communication   |  Amul's India Contributors.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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