(Free download) Managing Global Customers: An Integrated Approach
♛ George S. Yip, Audrey J.M. Bink ♛
#2114876 in eBooks 2007-09-06 2007-09-06File Name: B005H0CBNM
Managing Global Customers provides a most comprehensive and insightful guide to this very important subject to businesses today. I recommend that every executive involved in international business read this book."--Alan Nonnenberg, Founder and former Director of Global Accounts Program, Hewlett-PMultinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens,Tesco, Unilever, Vodafone, Wal-M... [PDF.rm78] Managing Global Customers: An Integrated Approach Rating: 3.70 (580 Votes)
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You can specify the type of files you want, for your gadget.Managing Global Customers: An Integrated Approach | George S. Yip, Audrey J.M. Bink. I really enjoyed this book and have already told so many people about it!
