(Free download) Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
❀ Michael J. Silverstein, Neil Fiske, John Butman ❀
#580687 in eBooks 2008-04-29 2008-04-29File Name: B00186Z0N2
0 of 0 people found the following review helpful. Excellent overview of Luxury in various industriesBy Books n' music fanI very much enjoyed and learned from this book. They apply the same set of principles to wildly different industries to illustrate how luxury goods and services were revolutionized. I have a large library on this subject and consider this one of the very best books on this subject. When you see that it is authored by the storied Boston Consulting Group (BSG) it becomes appareFrom Publishers WeeklyIn Bobos in Paradise, David Brooks traced the cultural forces behind the rise of what he called the bohemian bourgeois class. Now Silverstein and Fiske take a close look at its buying patterns. Both authors have v-p-level experience at the Boston Consulting Group studying retaTrading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about t... [PDF.pv84] Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them Rating: 3.85 (687 Votes)
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You easily download any file type for your device.Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them | Michael J. Silverstein, Neil Fiske, John Butman.Not only was the story interesting, engaging and relatable, it also teaches lessons.
