[Free pdf] If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Columbia Business School Publishing)






#574073 in eBooks 2017-01-10 2017-01-10File Name: B01MYYSNBF

3 of 3 people found the following review helpful. Stimulating and RefreshingBy DKWell-written and topical, the book puts popular business theories to the test against real world examples of successes and failures in demonstrating that there is no one-size-fits-all solution to creating and growing a lasting company. Highly recommended for young entrepreneurs and established CEOs alike.1 of 1 people found the following review helpful. Exceptional resource on strategic thinkingBy CustomerThis boA wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and linking that to action oriented techniques. (John Czepiel, New York University Stern School of Business)With an incisive writing sWhen Yellow Tail wines launched in 2001, they battled 6,500 other wineries for a share of the American market. By 2007, Yellow Tail sales in the United States exceeded the sales of all French wineries combined. How did this new business enter such a crowded market and succeed?If Yoursquo;re in a Dogfight, Become a Cat! explains how businesses such as Yellow Tail survive and thrive in industries embroiled in “dogfightsrdquo;—intense competition among established companies for a small piece of ...


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You can specify the type of files you want, for your device.If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Columbia Business School Publishing)   |  Leonard Sherman. A good, fresh read, highly recommended.

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