(Download) Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership)
♛ Constantinos C. Markides, Paul A. Geroski ♛
#269779 in eBooks 2007-07-23 2007-07-23File Name: B000PY4A52
2 of 2 people found the following review helpful. Suggestion for those who found this book lacking in sufficient detailsBy A readerA suggestion for those who found the thesis of this book interesting, but were put off by the amount of detail and examples (as two reviewers complain below): I suggest augmenting this book with Reid Watts' "The Slingshot Syndrome: Why America's Leading Technology Firms Fail at Innovation". Watts' book was the first to propose the link between creative industries anldquo;A bold challenge to conventional thinking with plenty of examples to support the authorsrsquo; hypothesis.rdquo; (Voyager (BMI Inflight), February 2006) "...a ring of real wisdom..." (Financial Times, 21st September 2005) ldquo;This interesting book examines types of innovation and how thesDiscover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new m... [PDF.lh22] Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership) Rating: 3.78 (716 Votes)
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You easily download any file type for your gadget.Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership) | Constantinos C. Markides, Paul A. Geroski. I was recommended this book by a dear friend of mine.
