#2205842 in eBooks 2016-01-05 2016-01-05File Name: B006OZSXQS
3 of 3 people found the following review helpful. Usefull insightsBy MariaWorth reading in my opinion. The book covers a wide range of subjects such as the impact of emerging markets and the role of social media that are currently of major importance in the evolving luxury market besides subjects about retailing, financing, branding, brand extensions and innovation.Furthermore this is one of the first books to take into account the question of sustainability. Little attention has so far been g'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals, this book enablesWritten by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. [PDF.vy05] Luxury Strategy in Action Rating: 4.90 (580 Votes)
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