(Mobile book) The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
❀ Timothy R. Pearson ❀
#994743 in eBooks 2011-04-29 2011-04-29File Name: B004UKTJM6
63 of 65 people found the following review helpful. Reigniting Business? Here's An App For That.By BazGIn an age when the unexpected can be reliably expected to occur without notice, it's imperative for companies to be prepared to reinvent at a moment's notice. While "reinvention" may sound like an unnecessarily drastic overhaul for many brands and businesses, it may be more easily viewed as the full spectrum equivalent of hitting the digital `refresh' key, one that companies must be prepared tAbout the AuthorTimothy R. Pearson was president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1,000. He has also served as Vice Chair, Global Managing Partner, Marketing and Communications (and first Chief Marketing Officer) for KPMG, the global Big6 strategic principles for reinventing your products, your servicesmdash;and your company's future The digital age has completely transformed businessmdash;and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advancedmdash;which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in drivi... [PDF.tn69] The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business Rating: 4.68 (553 Votes)
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You can specify the type of files you want, for your gadget.The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business | Timothy R. Pearson. I was recommended this book by a dear friend of mine.
