(Mobile library) Sports Publicity: A Practical Approach (Sport Management in Practice)






#475871 in eBooks 2012-11-27 2012-11-27File Name: B00AHANSFM

About the AuthorJoe Favoritonbsp;is a leading consultant in strategic communications, marketing, social media, and public relations, and an instructornbsp;at Columbia University, USA. Joe runsnbsp;a widely respected blog on sports marketing and publicity (joefavorito.com), and publishes a weekly inEffective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with...


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