(Download) The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing






#561700 in eBooks 2015-09-29 2015-09-29File Name: B00SS13YM4

5 of 5 people found the following review helpful. 3.5 Stars: Hard to follow how author arrives at insightsBy HannahThis was not the book I expected it to be. As a HUGE fan of The Culture Code, I was expecting more of the same, but with a broader view of the world - a discussion of how we are all becoming culturally assimilated into a common Global Code. That is not what Rapaille found, so that is not what this book is about. For fans of the previous book, there are still a lot of common codes rldquo;Another great book on globalization by Dr. Clotaire Rapaille. The author combines the observation and interpretation skills of a journalist, an anthropologist and a psychoanalyst to document the rise of the new global tribe with universal values to transcend their country of origin identity,For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their livesmdash;love, health, and money, for instancemdash;are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwidemdash;the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the G...


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You can specify the type of files you want, for your gadget.The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing   |  Clotaire Rapaille. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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