[Read download] Tuning into Mom: Understanding America's Most Powerful Consumer






#1496479 in eBooks 2011-09-28 2011-09-28File Name: B005QPI9HK

1 of 1 people found the following review helpful. A MARKETERS MUST!By Peter KleinNOTHING beats the combination of disciplined, fact/data-based analysis combined with experience, good judgment and creativity in delivering an insightful and actionable 'NEW LEARNING' for the art and science of Marketing and Communications. If you are a marketer in a small-medium-large public or private company in ANY industry (or work for a consultancy or agency that is in the business of providing value-added conAmerican mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the ldquo;American Momrdquo; market, examining the effect...


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You can specify the type of files you want, for your device.Tuning into Mom: Understanding America's Most Powerful Consumer   |  Michal Clements. I really enjoyed this book and have already told so many people about it!

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