[Read and download] Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store






#1181572 in eBooks 2012-07-12 2012-07-12File Name: B008MOIZHG

2 of 2 people found the following review helpful. Everything You Knew But Forgot To PrioritiseBy jfricholMuch of what is put forward will already be known by seasoned FMCG professionals. But the real secret to this book is how it is consummately packaged. It has an uncanny effect of sharply cementing the future realities brand manufacturers face. We've all seen it on the horizon, debated it ad infinitum, yet there is still an apathetic approach for next retail revolution already in motion. ThisThe sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, PG, Unilever, Nestle, L'Oreal etc.), their ma...


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