[Ebook free] Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
☆ Malcolm McDonald, Peter Mouncey, Stan Maklan ☆
#1830658 in eBooks 2014-10-03 2014-10-03File Name: B00O0OJNPU
1 of 1 people found the following review helpful. Good figures and information on designing metrics for evaluating marketing performanceBy EpiladyMarketing Value Metrics is an update to "Marketing Accountability" where McDonald introduces a new perspective on marketing accountability. "We argue that marketing should be accountable for creating new markets and extracting a sustainable flow of profit...accountable to both customers and shareholders in equal measure." In it, McDonald guides reader"Of great value to marketing managers, executive-level managers, and boardroom members who want a more effective model for linking their marketing efforts to profits."This second edition of Marketing Accountability, now called Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable. Malcolm McDonald, Stan Maklan and Peter Mouncey introduce strategic marketing planning... [PDF.kr95] Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness Rating: 4.95 (682 Votes)
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You can specify the type of files you want, for your device.Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness | Malcolm McDonald, Peter Mouncey, Stan Maklan. I really enjoyed this book and have already told so many people about it!
