[Free read ebook] The Elusive Fan: Reinventing Sports in a Crowded Marketplace (Business Books)






#683530 in eBooks 2007-04-10 2007-04-10File Name: B000MAHBS2

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, pokerhellip;even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no l...


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