(Free and download) Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition
• Robert Marich •
#118571 in eBooks 2013-01-30 2013-01-30File Name: B00C2M2BSS
3 of 3 people found the following review helpful. Must read for those looking to get into the business side of the industry!By MeganI'm a student studying Business Management with a concentration in Marketing, and my career focus is in the entertainment industry. Because my college, and most other colleges, don't have a focus of film marketing, I had to do some digging myself. I came across this book, and I couldn't be more thrilled about it!When most people hear someone say "entertainment indunbsp;Marketing films requires a combination of art, science, and showmanship, which Marketing to Moviegoers explains in a comprehensive way. The book lays out the processes involved and enlivens them with real-world examples.rdquo;mdash;Tom Sherak, former president of the Academy of Motion PictureWhile Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the... [PDF.ei41] Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition Rating: 4.75 (410 Votes)
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You can specify the type of files you want, for your gadget.Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition | Robert Marich. I was recommended this book by a dear friend of mine.
