(Download free ebook) Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)
·•●- Darren Bridger ·•●-
#653097 in eBooks 2015-08-03 2015-08-03File Name: B012GKT3QI
2 of 2 people found the following review helpful. Specialist but excellentBy DarrenIngram_dot_comWe may all like to think that we are rational, predictable and stable, yet science seemingly can and does tell a different tale. This book looks at irrationality in the consumer, giving a glimpse at the developing world of behavioural sciences ndash; a discipline that is taking a foothold in marketing and advertising circles ndash; as well as providing clues as to how this irrationality may be explo"A must read for any company or individual who wants to understand the potential of this new approach to marketing and retailing. Packed with interesting facts and ideas, it provides a first-class introduction to a complex and often misunderstood and miss sold technology. Well researched and referDecoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. This book presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They... [PDF.ws72] Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science) Rating: 3.80 (724 Votes)
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