[Free and download] Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
♥ Linda Goodman, Michelle Helin ♥
#2031243 in eBooks 2009-01-01 2009-01-15File Name: B0020ML8NY
1 of 1 people found the following review helpful. Stop Reading After Chapter 3By Richard WhiteI was enticed by the title and was completely engaged and excited with the content and the direction I thought the book was going. However after the first three chapters and a fervent hope that the book would show me how to use emotional triggers in my business, I was utterly disappointed to find the rest of the book consisted of fourteen (yes 14!) case studies showing how emotional trigger research saAbout the AuthorLinda Goodman and Michelle Helin are independent business consultants who have served as senior sales and marketing officers for Fortune 500 corporations within the hospitality, entertainment, and retail sectors. Their clients, located in the United States and around the world, reprYou can read every classic marketing book out there but if you don't understand the emotional triggers that drive your customers you're losing sales. Linda Goodman and Michelle Helin spoke with our customers using the emotional trigger research approach introduced in Why Customers Really Buy. The findings surprised us, destroyed some long held beliefs, and turned our marketing and sales strategy in a brand new direction."--William N. Anderson , CEO Leisure Concepts Management, LP, Former Chief... [PDF.es22] Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales Rating: 3.72 (626 Votes)
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You can specify the type of files you want, for your device.Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales | Linda Goodman, Michelle Helin. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
