(Download) Contextual Pricing: The Death of List Price and the New Market Reality (Business Books)
♥ Robert G. Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen ♥
#1207123 in eBooks 2011-11-18 2011-11-18File Name: B005NASJ8M
0 of 0 people found the following review helpful. great book for anyone wanting to grow revenueBy Dan HayesThe author did a nice job of taking a typically complicated and mundane topic like pricing and made the topic very engaging and easy to understand. This book should be required reading for anyone responsible for creating, approving and selling "price". Although not typically a topic entrepreneurs like to, or even understand how to tackle, contextual pricing is a must read for any businessAbout the AuthorRobert Docters is the managing partner for Abbey Road, LLC, a consulting firm specializing in pricing strategy. He previously served as a senior vice president of strategy and pricing at LexisNexis, and before that was an SVP at Ernst Young. John Hanson is a partner at Accenture, wA REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS ldquo;Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your companyrsquo;s products and services.rdquo; mdash;Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company ldquo;To effectively pric... [PDF.pu88] Contextual Pricing: The Death of List Price and the New Market Reality (Business Books) Rating: 3.57 (544 Votes)
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You easily download any file type for your device.Contextual Pricing: The Death of List Price and the New Market Reality (Business Books) | Robert G. Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
