#1520463 in eBooks 2010-09-23 2010-09-23File Name: B00452V4FY
11 of 11 people found the following review helpful. Mobile Marketing "full circle"By Kevin P. BuccinnaI have read two other books on this subject, "Mobile Marketing, Finding Your Customers No Matter Where They Are" by Cindy Krum and "The Mobile Marketing Handbook" by Kim Dushinski.Both are excellent reads and both compliment each other. But I do suggest that if you are really serious about MM as a business owner or as an entrepreneur wanting to start a MM business for others you need to read "From the Back CoverWith mobile, you can put your marketing message right into your prospect's hands Marvelous mobile mdash; perhaps the most personal and targeted marketing channel ever! You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways thanStraightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembli... [PDF.gd17] Mobile Marketing For Dummies Rating: 3.90 (421 Votes)
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