(Pdf free) Direct and Digital Marketing in Practice
▲ Brian Thomas, Matthew Housden ▲
#3296825 in eBooks 2011-01-27 2011-01-27File Name: B00UFPPBIG
About the AuthorMatthew Housden is a marketing consultant, author, academic and trainer. He has worked in marketing for 25 years, in a range of senior positions. Clients include IBM, Barclays, Barclaycard, the London Business School and Microsoft. He is also principal lecturer in the marketing grouDirect and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and... [PDF.uf49] Direct and Digital Marketing in Practice Rating: 4.86 (797 Votes)
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