[Read free ebook] Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
• Katya Andresen •
#1424721 in eBooks 2007-12-10 2007-12-10File Name: B000VSPBW8
2 of 2 people found the following review helpful. Robin Hood Marketing: Stealing Corporate Savvy to Sell Just CausesBy PerriIf you work in Development, PR, or Marketing for a nonprofit, I highly recommend Katya Andresen's work. Robin Hood Marketing is an excellent primer on how to target an audience with action in mind. Because we tend to be very passionate about our causes, we often make the mistake of approaching people with the mindset that they need to be as passionate about our causes as"What a great book. I love it." The blogger goes on to say how great this book is for marketing ministries. (SamLuce.com,10/19/2007)From the Inside FlapHow do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and whether you're a nonprKatya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiencesrsquo; values, not your own; developing a strong, competitive stance; and... [PDF.rq02] Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes Rating: 3.87 (441 Votes)
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You can specify the type of files you want, for your device.Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes | Katya Andresen. I really enjoyed this book and have already told so many people about it!
