(Read download) The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications






#586279 in eBooks 2007-06-04 2007-06-04File Name: B007OSMA54

0 of 1 people found the following review helpful. Innovate or Die!By Subrata ChattopadhyayThis was the prescribed text for a 2nd year core course for my MBA program at NorthEastern University.This text clearly lays out a path to organizational rejuvenation following a blueprint provided by the author. A lot of full length case studies are included that show how the blueprint was implemented to achieve success.A great introduction to achieve business growth!0 of 1 people found the following revi"Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found it invaluable in creating the process and culture needed for new venture success."--Robert GamgorEvery company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries.The Fast Path to Corporate Growth takes on the challenge large corporations have in developin...


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You easily download any file type for your gadget.The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications   |  Marc H. Meyer. A good, fresh read, highly recommended.

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