[Mobile pdf] Nawabs, Nudes, Noodles: India through 50 Years of Advertising






#1822750 in eBooks 2016-05-16 2016-05-16File Name: B01FDLEK7O

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other....


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