(Read ebook) Ice to the Eskimos: How to Market a Product Nobody Wants
✿ Jon Spoelstra ✿
#76129 in eBooks 2009-10-13 2009-10-13File Name: B000RO9VK4
0 of 0 people found the following review helpful. Marketing tactics that can be applied to any businessBy CustomerJon Spoelstra. "Ice to the Eskimos: How to Market a Product Nobody Wants." HarperCollins (1997).Reviewed by: Amy Rubin, Colin Murphy, Zach Korman, Matt Swan, Jose Alvarado, University of South Florida."Ice To The Eskimos", by Jon Spoelstra delivers a positive and supportive view of marketing in the sports industry with ideas that can be applied across all areas of business. Spoelst.com Lessons drawn from the world of sports have long proven applicable to the world of business. Jon Spoelstra, who pushed sponsorship and fan revenue to unprecedented heights for the lowly New Jersey Nets basketball franchise, shows how to put big-league marketing expertise to use off the courtYou.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimo... [PDF.ey47] Ice to the Eskimos: How to Market a Product Nobody Wants Rating: 4.62 (757 Votes)
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You can specify the type of files you want, for your gadget.Ice to the Eskimos: How to Market a Product Nobody Wants | Jon Spoelstra. I really enjoyed this book and have already told so many people about it!
