[Get free] Gurus and Oracles: The Marketing of Information (MIT Press)
• Miklos Sarvary •
#495648 in eBooks 2011-12-16 2011-12-16File Name: B006NY5AGG
0 of 0 people found the following review helpful. "behind the scenes" lookBy FMarconiThis book provides an exceptional "behind the scenes" look at the economics of information. It offers real world examples as well as sophisticated analysis of the information industry. It is definitely a good read for anyone in the consulting, media and data industries.0 of 0 people found the following review helpful. Carrier Pigeons to Web 2.0!By Anna from InannaWorksTechnology is rapidly changing our relationGurus and Oracles entertainingly offers unique insight into the fascinating and increasingly important market for information whose participants include some of the world's famous companies like Google Bloomberg and McKinsey Company. Miklos Sarvary wonderfully brings together seminal research frWe live in an "Information Age" of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry--the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-es... [PDF.oq44] Gurus and Oracles: The Marketing of Information (MIT Press) Rating: 4.56 (560 Votes)
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You can specify the type of files you want, for your device.Gurus and Oracles: The Marketing of Information (MIT Press) | Miklos Sarvary. A good, fresh read, highly recommended.
