[Free pdf] McDonaldrsquo;s Russia: Managing a Crisis: Case Study






#2063254 in eBooks 2009-08-13 2009-08-13File Name: B007RRSFN8

Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case st...


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