[Read free] The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)
• Claudio A. Saavedra •
#1979524 in eBooks 2016-04-29 2016-04-29File Name: B01EZSK29Q
0 of 0 people found the following review helpful. A comprehensive out-of-the box thinking guide!By Walter DoelfelThis book is different. In a good way of lsquo;differentrsquo;.The first four chapters are, in my view, a paradigm shock. The author convincingly exposes his view on business purpose, on technical progress and on the technical orientation that Industrial Marketing must have. Then, somewhat oddly, a forth chapter turns into a market research manual. It goes into very detailed aspectsFrom the Back CoverThis book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmenThis book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commerc... [PDF.py26] The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals) Rating: 3.76 (579 Votes)
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