(Read free) The Creative Priority: Putting Innovation To Work In Your Business (Penguin business)






#800569 in eBooks 2009-09-30 2009-10-20File Name: B002R2OFKK

24 of 24 people found the following review helpful. Don't let the subtitle change fool you!By A CustomerIt may appear that Hirshberg has two books out - one called "Creative Priority - Driving Innovative Business in the Real World"; and another called "Creative Priority - Putting Innovation to Work in Your Business". POTENTIAL buyers should note - these two books are 99% identical - one and the same. The paperback title, with the subtitle change, has added a 2.5 page "Preface to Paperback ed"This is a terrific book! Jerry Hirshberg demystifies creativity with eleven practical strategies for making creativity central to any endeavor, from running a business to facing life's challenges. The book is infused with candid humor, clear thinking, and a mind-set nothing short of revolutionaryHow does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies t...


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You can specify the type of files you want, for your device.The Creative Priority: Putting Innovation To Work In Your Business (Penguin business)   |  Jerry Hirshberg.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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