(Download free pdf) Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
♛ Kellie McElhaney ♛
#1412222 in eBooks 2008-12-01 2008-10-10File Name: B005M0D08M
4 of 4 people found the following review helpful. Gets right to the alignment and value aspect of CSRBy Paul A. KingMcEleheney doesn't waste any time getting right into the meat of her business-minded approach to corporate social responsibility and sustainability. Just Good Business is a roadmap for any size organization to shorten the learning curve when engaging in CSR efforts. There are plenty of good-intentioned corporate leaders who fall into the trap of trying to fool customers and stakFrom the PublisherPraise from the Publisher for Just Good Business "Kellie's book offers a practical and visionary approach to CSR in business. She is passionate and insightful and a brilliant communicator. This book will be invaluable in showing business leaders everywhere how to approach and coCSR can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brandmdash;it must reinforce a companyrsquo;s unique identity, be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage? In Just Good Business, Kellie McElhaney shows leaders and managers exactly how to connect their CSR efforts to the... [PDF.oa67] Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand Rating: 4.86 (580 Votes)
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You easily download any file type for your gadget.Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand | Kellie McElhaney.Not only was the story interesting, engaging and relatable, it also teaches lessons.
