(Mobile pdf) Niche Envy: Marketing Discrimination in the Digital Age (MIT Press)
❀ Joseph Turow ❀
#2249952 in eBooks 2008-02-15 2008-02-15File Name: B002QXMJGW
0 of 2 people found the following review helpful. Cover PageBy SarahThis product was in great shape, but I wasn't sure if it was the actual textbook I needed because it didn't have that design on the front cover like the picture portrays. Otherwise, it got here timely and I was satisfied.12 of 12 people found the following review helpful. Insights Into The Privacy-Marketing AxisBy Personalization NerdA provocative look at how the technologies of the Internet are being used as a testbed for theFrom Publishers WeeklyThis fascinating and disturbing study considers the societal implications of the new database marketing, with which corporations delve deeply into customers' personal histories and interests using digital surveillance technology. Turow, a professor at the University of PennsylWe have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted -- to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers mor... [PDF.ku28] Niche Envy: Marketing Discrimination in the Digital Age (MIT Press) Rating: 4.59 (684 Votes)
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You easily download any file type for your device.Niche Envy: Marketing Discrimination in the Digital Age (MIT Press) | Joseph Turow. I really enjoyed this book and have already told so many people about it!
