(Read ebook) Marketing for Entrepreneurs: Concepts and Applications for New Ventures: Volume 2
▲ Frederick G. Crane ▲
#269712 in eBooks 2012-09-12 2013-07-08File Name: B00DTVNBXK
0 of 0 people found the following review helpful. But it is FULL OF VERY GOOD STUFF. Its only drawback is that it does ...By James W. KlinglerThorough and no frills. But it is FULL OF VERY GOOD STUFF. Its only drawback is that it does not emphasize the co-creation, crowd-sourcing, "lean" approach to entrepreneurship. The Marketing Research approaches are based primarily on the corporate model until the last page of the chapter. Well communicated. An easy read.1 of 1 people found the followAbout the AuthorFrederick G. Crane is an executive professor of Entrepreneurship Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual proUsing the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then wa... [PDF.bo05] Marketing for Entrepreneurs: Concepts and Applications for New Ventures: Volume 2 Rating: 3.95 (602 Votes)
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