[Read and download] How Brands Become Icons: The Principles of Cultural Branding
♥ D. B. Holt ♥
#594899 in eBooks 2004-09-15 2004-09-15File Name: B005DI8Y2U
1 of 2 people found the following review helpful. An Important Contribution to Branding LitBy CarolThis is a serious book for marketers who want to understand the intersection of culture and branding. Brands that become icons speak into a cultural conversation in a relevant way and take on meaning beyond their categories. This book shows how brands like Mountain Dew, Corona, and Coke did it. A very readable and insightful book.Carol Phillips[...]0 of 1 people found the following review helpful.Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become i... [PDF.tq43] How Brands Become Icons: The Principles of Cultural Branding Rating: 3.84 (747 Votes)
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You can specify the type of files you want, for your gadget.How Brands Become Icons: The Principles of Cultural Branding | D. B. Holt. I really enjoyed this book and have already told so many people about it!
