[E-BOOK] Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
✿ Douglas Holt, Douglas Cameron ✿
#478942 in eBooks 2010-10-28 2010-10-28File Name: B005DKR4L0
9 of 10 people found the following review helpful. An Important But Incomplete Beginning To Developing Full Cultural StrategyBy Jonathan CookCultural Strategy, by Douglas Cameron and Douglas Holt, was a simultaneously exciting and frustrating read for me. It is an important book in that it provides a specific model for integrating the power of culture into marketing strategy. It's a milestone that the authors go beyond the generic advice to simply "pay attention to culture" that most business b"May well be one of the most important books on advertising and branding in the past ten years."--Richard Huntington, Adliterate.comAbout the AuthorDouglas Holt was Professor of Marketing at both the Harvard Business School and the University of Oxford. He is now President of the Cultural StrategMarket innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumerswhen bundled with innovative id... [PDF.qo88] Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Rating: 4.87 (697 Votes)
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You can specify the type of files you want, for your gadget.Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands | Douglas Holt, Douglas Cameron. I really enjoyed this book and have already told so many people about it!
