(Library ebook) Doing Anthropology in Consumer Research
✿ Patricia L Sunderland, Rita M Denny ✿
#881583 in eBooks 2016-06-16 2016-06-16File Name: B01H5L2AIQ
0 of 0 people found the following review helpful. Good bookBy Cannon Gray LLCGood book. I'd recommend it to any marketing researcher, qual or quant.0 of 0 people found the following review helpful. Essential for ethnographersBy CustomerEssential to the toolkit of an ethnographer. Would highly recommend.1 of 1 people found the following review helpful. An inspiration for studentsBy William O. BeemanWe are using this book in our Business Anthropology course at the University of Minnesota. It is"This work succeeds brilliantly in blurring the increasingly unhelpful perception of a divide between 'applied' and 'academic' anthropology. Along several dimensions, it demonstrates hownbsp;'cutting edge' and indeed 'theoretical' post-1980s ethnographic research on consumers and marketing has beeDoing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of ldquo;ethnographyrdquo; in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its founda... [PDF.if34] Doing Anthropology in Consumer Research Rating: 3.63 (681 Votes)
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