[Read free ebook] Satellite Marketing: Using Social Media to Create Engagement






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0 of 1 people found the following review helpful. A must read for any Marketing professional!By Rodney RumfordI have had the privilege of seeing this book develop over the past few years. It is very deep, deliberate, practical and thought provoking. I would consider this a must read for any person in a marketing position. I highly recommend the book as it is one of the very best best books I have seen regarding marketing. It goes far beyond just lightweight social media marketing and dives deepFrom the Inside FlapSocial media has become ubiquitous. It transcends age, gender and geography. As of Junenbsp;2015, Facebook has 1.49 billion active users (Statista.com 2015) and Twitter has 316 millionnbsp;active users. LinkedIn has reported 380,000,000 in 2015 (LinkedIn 2015).But social media iSatellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social medi...


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