[Read free] Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter






#650454 in eBooks 2007-09-27 2007-09-27File Name: B004OEIPZK

0 of 0 people found the following review helpful. Rent itBy OmoUltimateI felt that this book was grossly repetitive when it was not called for, and excessively vague when I needed more explanation. So naturally I did not read it and still made an A in the course. Rent it, don't buy. Grad school is expensive.0 of 1 people found the following review helpful. Thoughtful book about MNCs and globalisationBy JackalThis is a thoughtful book about globalisation and consequences for multinationals. It iNamed one of the “Highlights from the Decaderdquo; in strategy+business magazine.Why do so many global strategies fail—despite companiesrsquo; powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flatrdquo; world, and the allure of similarities, firms launch one-size-fits-all strategies.But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationall...


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