[Read free] Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)






#3376499 in eBooks 2010-01-15 2010-01-15File Name: B000WNHENQ

From the Back Cover"This book is like a stream of fresh air compared with the many stale business books I have read lately. Reading it felt like attending one of IMD's management seminars: instead of giving you the latest "cooking recipe" that nobody can use, the authors help you to broaden their pThis book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building)...


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Beyond Traditional Marketing: Innovations Kamran Kashani, Jean-Pierre Jeannet, Jacques Horovitz, Sean Meehan, Adrian Ryans, Dominique Turpin, John Walsh epub
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You easily download any file type for your device.Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)   |  Kamran Kashani, Jean-Pierre Jeannet, Jacques Horovitz, Sean Meehan, Adrian Ryans, Dominique Turpin, John Walsh. I was recommended this book by a dear friend of mine.

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